Within three years, the number of daily Instagram stories active users has reached more than 500 million. As we know, stories disappear 24 hours after you post. So, stories encourage users to watch content to avoid missing something important.
The daily average time spent on Instagram has also increased from 15 to 54 minutes. According to the report of Business Instagram, 50% of businesses on Instagram post at least one story a month. And 96% of marketers use Instagram stories regularly to achieve their business goals.
Using the Instagram story for your business is a great idea. But if you want to make the most of your content, check out these six Instagram stories hacks to boost your story engagement and reach.
#1. Use Hashtags And Location Tags
One of the best ways to boost engagement on stories is to interact with your target audience and increase organic reach. The more people watch your content, the more engagement you can achieve. Since engagement level is calculated by user involvement with your content, it is essential to ensure that your Instagram stories reach the right audience.
Using Instagram location tags increases your local discovery and generates 79% more engagement. Adding hashtags in stories can help you attract your target audience interested in your product or services. You can get a higher engagement rate as you target the right audience.
#2. Use Stickers On Stories
Instagram stories come with a load of features to support users in creating attractive stories. Using stickers on Instagram stories is one of the best hacks to gain interaction from a bulk of the audience. Besides putting stickers into use, you should get aware of how to get story views on Instagram using the other features as well. Speaking of stickers, there are many types, choose the one that best suits your story content for gaining maximum reach.
Here are the five effective Instagram story stickers that you should use;
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All five stickers invite the users to participate and engage with you. Instagram stories are a dynamic tool that can really help you to connect with your potential audience.
#3. Go Live On Instagram
Live videos are one of the powerful ways to improve your post engagement. Because live sessions are authentic and organic, so every follower wants to see the real people behind their brands.
As a bonus, Instagram sends a notification to your followers, letting them know you are live. Additionally, live stories are the perfect way to connect with your audience and engage in real time. Go live and do interviews, behind-the-scenes, Q&A, or tutorials, which would be helpful for your target audience.
#4. Save Stories To Your Highlights
As we discussed earlier, stories stay up for 24 hours. The best way to avoid this is to save stories to your highlights. When you do this, the story will remain there until you decide to remove it.
Make your highlights consistent and give them a cover related to your brand. You can do this in a few steps:
Step 1: select one of the highlights
Step 2: click on the three dots in the bottom right corner
Step 3: tap edit highlights
Step 4: Finally, click edit cover.
You can tab into the Instagram story highlights and hang your stories for more than 24 hours.
#5. Post at least One Stories A Day
One of the great reasons stories are so powerful is that they are posted on people’s news feeds. Instagram stories are very different from regular posts, so your brand is more visible here.
Posting stories regularly will make your audience connect with your brand or services. We all already know consistency is essential for any social media. Using Instagram stories once a week isn’t going to increase your story engagement and reach. Make it a regular habit and post Instagram stories regularly to attract a new audience to your profile.
Using Instagram stories gives you an excellent opportunity to experiment with engaging content and the best way to connect with your potential audience. You can improve business reach and engagement by taking the real advantages of IG stories.