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An Ultimate Guide: Instagram Reels vs TikTok Videos

Think about how effective your adverts would be if people really looked at them.

That, without a doubt, would be incredible.

…and we’re willing to wager you imagined it in your head.

Well, you can make it happen using video content.

Creating such captivating material may be done in a number of ways, but then the question is:

Where should I upload the movie, and how lengthy should it be?

Instagram Reels and TikTok are two sites that are quite popular with advertising.

They have certain similarities, but are fundamentally separate operating systems.

TikTok videos and Instagram Reels are distinct in that they appeal to various demographics and serve different functions.

A comprehensive analysis of the differences between them is provided here.

Here’s a more detailed explanation:

  • Definitions of the Two Methods
  • What sets them apart
  • Reasons to make videos for TikTok and Instagram Reels

Let’s get things moving along!

This disclaimer applies as of the 27th of July, 2022.

How Do Instagram Reels Work?

Instagram Reels allow users to showcase their companies or share personal stories through vertical films.

Instagram claims that they may be used to teach and promote a company in novel ways.
Users may make films with a maximum duration of 60 seconds, set to music from their own collections.

This is Instagram’s strategy for encouraging participation in the platform’s trending topics.

Is a Reel on Instagram like a Story?

In a word, yes.

The length of each is a major distinction between Reels and Stories.

Instagram stories are a way to broadcast a moment from your day or share information with your followers that will disappear after 24 hours.

However, reels are related to content production and may still be seen in the reels section of your account.

Unlike Stories, which are deleted over time, Reels material remains on your profile grid.

If you have an Instagram account, you have the option of either uploading an existing video or creating a new one to use as reel material.

Explain TikTok

TikTok is a social media app where users may upload and share short videos with others.

Previously, users were limited to making 15-second lip-syncing films on what was then called

However, things have changed now that users may upload movies of up to 60 seconds in length to the FYP.
TikTok now accepts video uploads up to 10 minutes in length.

Among the many available options on this system are:

  • TikTok is a video-editing programme where users can easily make and modify their own films. In other words, users can make a video, collaborate on it, watch how it plays back, change the tempo, add a soundtrack, change the setting, apply a filter, and much more.
  • Uploading videos: Users may make videos in other apps and share them with their TikTok community.
  • Enjoyed videos may be downloaded and shared across various social networks.
  • Find out who has viewed your profile and commented on or liked your video.
  • Skits and memes, hashtag challenges, unboxing videos, explanation videos, product presentations, and more can all be found on TikTok, a video sharing app with more than a billion monthly active users.

People are targeted with personalised video recommendations.

Why You Should Make Both TikTok Videos and Instagram Reels

Although they share many similarities, TikTok videos and IG Reels are distinct forms of social media content.

We recommend incorporating both into your plan to maximise the efficacy of your advertising and the visibility of your brand.

Still not sure?

Here are five examples of why it’s important to diversify your TikTok and Instagram video content.

Increased exposure is the primary motivation

Some of your potential clients are on Instagram, while others are on TikTok.

You can only reach a small fraction of your potential audience if you limit your content creation to just one of these channels.

You should make both TikTok videos and Instagram Reels if you want to maximise exposure and participation.

You can increase your brand’s recognition, especially among the young.

Let Your Inner Artist Shine

TikTok and Instagram both allow for short video recordings, but their editing processes are distinct.

If you want your material to succeed on both platforms, you’ll need to think of a variety of methods to implement it.

Put another way, it’s your opportunity to show your brand in the best possible light while still expressing your individuality.

Make your material more varied

Diverse content is essential for maintaining a high engagement rate, whether your intended audience consists of youngsters, plant enthusiasts, yogis, or fashionistas.

Use Instagram stories and TikTok videos to engage your audience, inform them, and inspire them to share.

If you’re targeting college students, for instance, you may make engaging content by combining TikTok videos with entertaining sound effects and helpful study recommendations.

Spread your videos far and wide

To your benefit, the two video sites utilise distinct algorithms to determine what kinds of videos are now popular.

Do you have an amazing concept for a video? Make a TikTok video and an Instagram highlight reel. Your material is more likely to become popular on one of these two sites.
Fifthly, work with a wider variety of artists and opinion leaders.

It may be difficult to locate an influencer to cooperate with, depending on the specific eCommerce market you operate in.

Assume you have developed a niche market by selling Alaskan Malamute-specific dog food.

Obviously, that subset isn’t your intended market.

Find an influential person who also owns a dog of this breed to help promote your goods online.

You will be less likely to locate the right influencer if you restrict your search to just TikTok or Instagram.