Menu Close

If You Have $100 To Spend On Facebook Ads, Here’s How To Make It Go Further.

Most social media marketing teams don’t need a huge budget to run successful Facebook ads; in fact, Facebook is one of the few social media advertising platforms where costs can be reduced without sacrificing effectiveness.

If you’re just getting started with your Facebook Business Page, we suggest reading our Beginner’s Guide to Facebook Marketing first.

1 Identifying Your Objectives and KPIs (KPIs)

The question is not whether or not we use social media, but how proficiently. Insights from Erik Qualman

Following the establishment of objectives and key performance indicators, it is time to ensure that the content of your Facebook ads is uniformly moving the campaign in the right direction. It’s possible that the standards you’re using to measure your own progress, or the criteria by which you judge the progress of competing brands, are not universally accepted.

Tips, tricks, and hacks for getting sales, attracting an audience, and increasing traffic on your business website have previously been discussed in our Expert Guide to Facebook Advertising Strategy For 2018.

Please pay close attention to the section titled “When You Get Charged.” Key performance indicators (KPIs) can be established, and you can select from impressions, content-specific objectives, link clicks, and other format-specific options that are more cost-efficient than the traditional per-impression or per-link-click pricing model.

When working with a limited budget, it is especially important that each component of the content be carefully tailored to achieve the set goals. A call to action (CTA) can help your audience understand what you want them to do next. Don’t waste your advertising budget and potential customers by failing to include a Call to Action button when doing so could have a significant impact on both.

2. As a second strategy, you can reuse your best content.

When your previous content has done exceptionally well and received above-average engagement, it’s a good sign that it could do even better with a budget supporting it. Those who specialise in social media marketing will tell you that if your budget is only $100, you shouldn’t waste time and energy testing new content or making ads.

Examining the number of people who found your content naturally, whether through shares, comments, likes, or clicks on links, or how many people watched your video in the first day. If something is striking a chord with people, it will probably do well as a Facebook ad. To maximise the effectiveness of your campaign, you can promote one of your most successful ads from the past by using the “Boost Post” function.

3. Reaching Out to Both Current and Future Consumers

As you can imagine, when you’re working with a tight budget like $100, you have to be very strategic about who you’re trying to reach. If you want your brand or business to succeed, you need to reach the right people. Try to keep your expectations in check and do a complete search for maximum precision. You can avoid wasting money by not going global with this campaign.

Maximize the effectiveness of your campaign by tailoring your messaging to the specific culture of your intended audience. Researching how Facebook users are interacting with your brand is the key to local dominance. If the majority of click-throughs are coming from mobile devices, we shouldn’t waste time and money expanding our campaigns to include desktop users.

4. Scheduling Ad and Content Releases for Optimal Impact

In addition to timely content updates, engaging with fans and customers is essential when running a Facebook business page. Tools exist to help you organise your Facebook page, plan ahead with content, analyse data, and plan for the future.

Social Champ is one of the newest social media scheduling and management tools, and it’s ideal for small and medium-sized businesses that want to stay ahead of the curve by taking advantage of innovative tools.

Facebook video ads are a great way to increase page engagement, and with so many customizable and AI-powered ad templates available, it’s easier than ever to create ads that stand out from the crowd.

5. Keeping tabs on and bettering performance

Managers of social media marketing campaigns often fail to properly monitor their ads, which is one of the most common mistakes they make. With such a limited advertising budget, it is essential to track how well your advertisements are doing.

Tracking data and conversions from Facebook ads is possible with the help of the Facebook Pixel and UTM parameters. This will allow you to learn more about the most successful pieces of content and identify the audiences who are consuming your resources but not yet ready to convert. Simply by making some minor adjustments, ROI can be increased.

Since there won’t be many chances to conduct tests with a budget of $100, but there will be plenty of opportunities to do so with a budget of $200, which is why the latter is so valuable.

Experimenting with various versions of text, visuals, and presentation formats can help inform future advertising initiatives. A second method is to run two ads with the same budget and see which one performs better by changing only the message or copy.

An interview with Dennis Yu, a globally recognised lecturer in Facebook Marketing, can be found on Social Champ if you’re interested in learning more about Facebook Ads from an expert in the field.