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Everything You Need To Know: Instagram Stories Ads

With over a billion users every month, Instagram is rapidly becoming a pivotal channel for online retailers everywhere. As social media marketing evolves, Instagram is emerging as a powerful channel for online retailers.

Seventy percent of Instagrammers say they’ve found new favourite brands through the app. And can you believe that 25 million companies use Instagram to promote their wares?

Incorporating Instagram and, more specifically, the Instagram Stories feature, into your marketing strategy is a requirement. Half of all businesses post an Instagram story at least once a month, per Business Instagram. Read on if you’re interested in learning how to use Instagram stories to increase traffic to and sales from your online store.

What Is the Meaning of Instagram Stories?

Snapchat introduced its “My Story” feature in 2013. Seeing how popular Snapchat’s 24-hour disappearing stories were among young people, Instagram developed a similar function that lets users submit as many photos and videos as they like documenting their daily lives.

Time spent on Instagram increased from 15 minutes to 32 minutes daily after this function was introduced. Instagram’s Stories, Feed, and Explore are the three places you can promote your wares.

Over 500 million people use Instagram’s Stories feature every day, making it 2.5 times more popular than Snapchat Stories.

The Ideal Know-How For E-Commerce Instagram Ads

Did you know that more than 500 million people watch Instagram stories every day, and that one-third of the most-viewed Stories are created by brands?

You may run Stories advertising for as long as you like and tailor them to your specific e-commerce goals indefinitely.

You’ll need your advertising manager and the following in order to make an Instagram story ad:

One, launch Ads Manager and select either the guided or rapid creation process for making an ad. Continue to innovate.

Determine if you want to increase your brand’s visibility, your audience, your video views, your app downloads, your leads, or your traffic.

Once you’ve filled out the necessary information, select automatic placements or make adjustments to the placements.

Decide when and how much you want to spend on your advertisement.

Determine whether a single image, a single video, or a Carousel will best serve your advertising needs. See if you meet all the criteria here.

Continue with the rest of the steps to complete your advertising campaign. To finish, just hit the “Confirm” button.

What Instagram Stories Ads Can Do For Your Online Store

Here are a few additional ways that your Instagram stories might help your online store:

Raise Recognition of Your Online Store’s Brand

If you own an online store, Instagram is essential for raising brand awareness and attracting new customers. It’s ideal for both small and large companies. Instagram can still be used to create organic sales even after our sales have begun. Furthermore, exposure and publicity are what ultimately result in sales. Instagram advertising have the potential to reach people all around the world. Instagram is a fantastic tool for connecting with prospective buyers.

Increase Online Business Traffic and Sales

If you run an e-commerce business, Instagram story advertising can be a great way to allow customers to shop without ever leaving the app. Alternatively, you can utilise it to drive people to your website by embedding a link in your narrative advertisement. Put call-to-action buttons where you need people to click so that they do what you want them to do.

Excellent for New Enterprises

You don’t need to know how to code in order to use or make Instagram Ads. It is simple enough to use for a first attempt at social media marketing for your online store.

Sophisticated Methods of Aiming

Since Facebook (Meta) now owns Instagram, it allows Instagram Ads to use the same precise targeting methods as Facebook Ads. So, just as with Facebook advertisements, you can target people based on things like where they are, what they do, what they like, and how old they are. In addition, functionality remains available, so you can do things like retarget people who have already seen your brand. Also, you may tailor your ads to a certain demographic by connecting your Facebook Pixel to your online store.

Monitor the Impact of Your Instagram Ads in the Form of Story View

This is crucial if you want to calculate your return on investment and decide whether or not to make adjustments to your campaign. Keeping tabs on your stats will tell you what works and what doesn’t with your target demographic. Click-through rates (CTR) and cost-per-click (CPC) can be viewed for any campaign you’ve performed.

Considerations for E-Commerce Instagram Stories Ads

Videos, photos, and image carousels are all acceptable formats for Instagram stories.
Photos and videos in feeds of any aspect ratio (from 1:91 to 4:5) can be displayed in a story. However, the full-screen, vertical style of Stories works best with a 9:16 aspect ratio.
Videos should be saved as.mp4 files, and images should be saved as either.jpg or.png. File sizes of 4GB for films and 30MG for photos are recommended.

A video advertisement in a story can be no longer than 120 seconds. The standard duration for a picture advertisement is five seconds.
The optimal resolution is 1080 x 1920 pixels, with the minimum dimension being 600 x 1067 pixels.
You can decide exactly how much money you want to spend on your Instagram story advertising for your online store. Plan out how much you want to spend on the campaign based on the daily budget of your e-commerce business.
Instagram ads that blend in with the content of users’ feeds are more effective than those that stand out as advertisements. Stories that resonate with clients and persuade them in the same way that anecdotes from friends and family do.