You won’t look back when you learn the ins and outs of Instagram advertising and targeting. It’s cheap, effective in raising brand recognition, and the platform gives you a lot of control over who and where you reach out to.
Here, we’ll provide you with all the resources you need to become an Instagram advertising and targeting pro.
Ads on Instagram: How to Get Started
Advertisements on Instagram may now be generated quickly and easily. Both boosting your existing Instagram posts and making brand new ones in Facebook’s Ads Manager are two of the most common ways to make them.
Here’s how simple it is to convert a high-performing existing post into a promoted one. People who don’t already follow you will see it in their feeds when you enhance it.
Let me guide you through the process of making a new ad on Instagram, which is quite similar to making a Facebook ad in Facebook Ads Manager.
Determine your goal
There are eight possibilities here; give some thought to which one would be most beneficial to your brand.
Increased exposure of your brand to potential customers as more individuals are exposed to your advertisement.
Reach will optimise the number of people who view your ad without placing a premium on targeting certain categories.
This will increase traffic to your website from the ad itself.
Users will be directed to the app store to install your app.
If you’re trying to promote an existing Instagram post, this is the way to go because it increases interaction with your post.
Only applies to video advertisements, but works the same as the Reach setting for standard banner ads.
To generate leads, you might design ads that solicit specific data from potential customers.
Conversions occur when a site visitor does the desired action, such as registering an account or completing a purchase.
Pick your standing
Ad placement is a key decision that follows the selection of your goal. By default, Facebook Ads Manager will choose placement on both Instagram and Facebook; if you just want your ad to appear on Instagram, you will need to modify this setting.
You may decide here if you want your Instagram ad to appear on the Instagram Stories app as well as the Instagram feed. If you’re advertising an app, you may limit your ad’s visibility to either iOS or Android users by selecting this option in the ‘Advanced Settings’ section of the Ad Manager.
Plan out your finances and timeline
Instagram advertising are wonderful since you can choose between a daily and a lifetime spending limit. You may set a daily budget to limit how much you spend on your ad in the app on a daily basis. Lifetime budgets represent the entire amount of money you plan to spend on advertising.
Although prices may go up or down depending on variables like location and demand, you may be assured that you won’t spend more than, say, $10 each day.
Your adverts can continue indefinitely until you run out of money, or you can choose a start and stop time. In addition, you may halt the advertisements whenever you want to.
Finding the ideal Instagram audience to target
Instagram advertising are great because of how narrowly you can focus on a certain audience. Here’s how to go specific with your targeting:
Target Location: Pick a nation or enter an individual zip code. Your adverts can be restricted to specific geographies if need be.
The optimal age range is 13 and up, although this can be narrowed to better target your audience.
Gender: All, Men, or Women are your options.
Don’t fill this in unless you’re specifically aiming for a language that’s not widely spoken in your chosen region.
Demographics allow you to reach out to certain groups of individuals based on factors such as their age, gender, marital status, income, and where they live.
Interests allow you to narrow your marketing efforts to a specific audience based on their likes, activities, and the pages they follow on Facebook.
User actions on the Internet, including shopping, gadget use, and vacation planning.
People who already have ties to your brand are good prospects.
Instagram advertising options to pick from
Instagram gives you a wide variety of ad sizes and shapes, each of which may be used for something different.
Cover images
You may either adapt one of your current posts into a photo ad or come up with brand fresh material to use in the ad. Keep in mind that the goal is to create something aesthetically appealing.
Consider using influencer marketing if you want your photo advertisements to reach the widest possible audience.
Ads on video
These clips (which may be up to a minute long) are a fantastic way to introduce potential customers to your business and spread your message. It’s important to remember that people’s attention spans for these commercials are quite short, so you need to establish your message and display your branding in the very beginning.
Advertisement that parts
You may add a gallery of up to 10 photographs, similar to the photo advertising. You may use them to highlight a variety of items or to go into detail about a specific service your company provides.
Publicity tales
There are’sponsored’ versions of these that show up in users’ Stories carousels. Instagram Stories is a fantastic platform for reaching a large audience, with 500 million daily users.
The long-awaited Shopping on Instagram functionality finally lets users shop without leaving their page. With Collection advertisements, your audience can shop for the featured goods without leaving the Instagram Instant Experience shopping portal.
These aren’t displayed on the Explore grid itself, but rather appear when users click an associated photo or video. This is a supplement to your standard video or picture advertisement.