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How To Run Instagram Giveaway For Your Business?

Where do your Instagram likes stand right now? Is it expanding, or do you find it difficult to bring in qualified leads on Instagram?

We propose that you hold an Instagram contest to liven up the proceedings. It’s a great way to expand your business’s visibility, do good for the local community, and find new clients.

You’ll need to familiarise yourself with Instagram’s regulations and the most effective methods of advertising your contest before you can conduct your first giveaway.

The Value of a Well-Organised Instagram Contest

One advantage is increased brand recognition.
You have to admit that these are all rather tempting offers. Your freebie is just like any other.

You’re using the promise of freebies to encourage Instagram followers to interact with your brand. It’s a great way to spread the word about your business and attract new customers.

Make tagging a friend or sharing to Instagram Stories a condition of entrance, and you’ll increase your post’s organic reach and the number of people who see it, boosting the likelihood that they’ll become paying customers.

More people will interact with your Instagram post

Instagram’s algorithm thrives on interaction from its users.

The Instagram gods will distribute your post to a wider audience based on the number of likes, saves, comments, and shares it receives.

To get on the algorithm’s good side, you’re essentially manipulating the system.

To increase interaction and move your brand’s content to the top of consumers’ feeds, just ask your followers to like, comment, and share the post.

Amass a larger following

The primary motivation for companies to have giveaways? Fresh adherents.

One of the best strategies to increase your number of followers is to host a contest where the only requirement to enter is to follow the page.

Of course, at this point you might be asking, “But aren’t those dud followers?”

Both, actually.

After the competition concludes, some of your followers may decide to stop following you, but the vast majority will continue doing so.

What’s even better? Those who remain are probably perfect for your business.

Increased user-generated content is the fourth benefit of social proof, which is a great tool for boosting purchases on social media.

It demonstrates to your audience that your offering is effective.

By incentivizing UGC creation, giveaways on Instagram may help you build up a solid social proof foundation.


As an alternative to the generic “tag a friend” rule, you might require consumers to provide a photo of themselves using your product in exchange for entry into the competition. If you do this correctly, you may acquire hundreds of pieces of UGC that you may use as Instagram posts over the following few months.

If you want users to approve of your gift even if it isn’t product-focused, you can always ask them to post it on their Instagram Stories. After all, consumers place more faith in a recommendation from a person they know and like, such a friend or family member, or an influential person.

How to Host a Successful Instagram Contest?

Want to know the ins and outs of Instagram giveaways?

If you follow these five simple steps, you’ll be able to run a successful Instagram contest in no time.

Select an Item to Give Away on Instagram

You’ll need to choose on a reward before you can launch your first Instagram giveaway.

Always keep in mind that it ought to be interesting to the public. In order to increase your chances of winning, you should make an appealing offer.
Instagram contest suggestions are as follows:

  • Cape Union Mart (a South African outdoor adventure business) often offers followers the chance to win prizes including high-quality backpacking equipment and gift cards.
  • Collaborate with similar companies in your industry. In the hotel business? Communicate with competing companies in the tourism industry. You and a local vineyard or tour company may team together to arrange a giveaway.
  • Provide no-cost instruction. If you run a service business, you can maximise the reach of your Instagram competitions by offering a free course or consultation to the winner.

Set the Requirements for Participation in the Giveaway

The next step is to finalise the regulations for your Instagram contest.

The first order of business is to determine what users must do to be considered for the award.

You may go with the tried-and-true “follow, like, share, and tag a friend” formula, or you can be creative while still keeping things straightforward. Fewer people will enter if they have to go through more hoops.

Whatever you do, make sure you tell people to share the post with their friends or tag you in the story if they do. That’s how you might observe a dramatic increase in interaction with your campaign post right away.

Make a hashtag for the contest

Making a unique hashtag for the contest is optional, but it might help spread the word about your business. Including user-generated content (UGC) in your Instagram giveaway is also beneficial.

You may follow participants, retweet their messages, and bookmark the ones you like all by using the campaign’s hashtag.

Make a Post for Your Instagram Contest

You’ve done everything you can to get ready, and now the big day has arrived. Your Instagram contest is set to go live.

Schedule your article to go out at the optimal moment for maximum interaction by signing up for a free Plann account. Our software also integrates with Canva, where you can make a striking image to accompany your message.

The description for the Instagram competition comes next. The content should be brief and easy to read, but all the necessary information for the prize must be included. Users must be aware of the rules, entry requirements, and deadline for the promotion.