On-page SEO is the process of optimizing websites using target keywords to improve Google rankings. In addition to publishing articles, On-page SEO includes optimizing your HTML tags, headlines, and images. It also means that your website has a high level of expertise, is authoritative, and is trustworthy. On-page SEO is the key to bringing new visitors and customers to your website.
While creating content, you should focus on website speed to improve your user experience. Compress your images and videos with a perfect length to decrease your website loading speed. If your website takes a long time to load, users may hit the back button and leave your website. Use lightweight themes and high-quality images for a better user experience. Many people use only their smartphones for search on the internet, so you should make a mobile-friendly website to drive more organic traffic.
On-Page SEO Elements
- High-quality content
- Headers
- Page titles
- Image alt-text
- Meta description
- Page URLs
- Site speed
- Internal linking
- Structured markup
- Mobile responsiveness
1. High-Quality Content
The page content is the efficient part of on-page SEO. While creating quality content, you should choose relevant keywords and topics for your content. For keyword research, you could use free tools or google for terms and analyze your competitors for target keywords. Create your high quality by using,
- Short and long-tail keywords naturally
- Create engaging and visual content
- Solve your audience problem
- Easy for people to share and link
- Write for your buyer
- Optimize for conversions
High-quality content is the best opportunity to value your visitors and Google rankings. Your content should be unique and easy for people to understand.
2. Headers
Headers are nothing but body tags in hypertext markup language, referring to elements <h1>, <h2>, <h3> and so on. Header tags help you to organize your page content for visitors and google. Search engines could easily differentiate your content relevance and importance depending on search intent.
You could use different keywords in your header tags that do not match your title. Put your target keywords in <h1> and <h2> tags.
3. Page Titles
The page title is the most effective SEO element for doing on-page SEO. The title tag explains your website to both users and search engines. To increase your website rank, you should include the target keyword in the title of each page. Add your keywords naturally to your content. The best tips for creating a page title:
Keep it under 60 characters as per the Google updates. Longer titles may cut off on search engine results and people do not like to visit those websites. Mobile search results only show up to 70 characters.
- Create a title tag that is relevant to your page
- Avoid using unwanted capitalization
- Add your brand name in the title tag
- Make a short and perfect title tag.
- Use lesser keywords in title content. Otherwise, Google will penalize keyword stuffing.
4. Image alt-text
Alt-text comes under the image on-page search engine optimization. Search engines could find your images if it matches search intent. Google now indexes almost as image-based results depend on text-based results. Visitors also start their research by collecting images. Alt-text explains your image to people when it fails to load. Your website gets more chances to drive traffic from image results. When adding alt text to your images,
- Keep it shorter than 125 characters
- Make it specific and descriptive
- Use relevant keywords
- Make it relevant to the page content
5. Meta Description
A meta description is the shorter description of your website that appears under the title in search results. Although it is not a ranking factor for search engines, it only influences your page whether it is not clicked on.
Meta description could be copied for social media when your content is shared. Your website clicks may increase from social media. For creating a good meta description,
- Include your target keyword or keyword phrase
- Use it under 160 characters.
- Do not use alphanumeric characters in descriptions like -, &, or, +.
- Use a complete sentence
6. Page URLs
Page URLs should be simple to understand for both visitors and search engines. If you need to keep your site hierarchy consistent, you could create subpages, blog posts, and different types on internal pages. Few tips to create SEO-friendly URLs,
Use only one or two keywords
Remove the unnecessary words
Use HTTPS if possible, because HTTPS is positive ranking factor google
7. Site Speed
Your website should load faster on both mobile and desktop. Page speed is the most significant factor to improve your SEO tactics and search engine rankings. If your website loads slowly, visitors will not like to stay on your site. It will affect your google rankings and increase your bounce rate.
Page speed could impact your site conversion rate when it comes to on-page SEO. To improve your site speed, you should use HD-quality images and videos on your website. You can check your site speed using Google’s page speed insights tool.
8. Internal Linking
Internal linking is the process of hyperlinking your page to other relevant pages. Internal links play a vital role in on-page SEO because engaging them longer around your website. If your engagement is increased, google considers it is valuable and more helpful for visitors. You can use PBN links for SEO to instantly increase your website engagement and growth.
When you have longer visitors on your website, Google will crawl and index your website more time. Google could absorb more information on your website and rank it higher on the search result page.
9. Structured Markup
Structured markup could make it easy for google to understand and find different elements of your content. Marking up your source code is the key for knowledge panels, featured snippets, and other content features when you search on google.
If someone shares your content on social media, it shows your page information neatly.
Structured data is considered technical SEO. the structured data formats include,
- Books
- Events
- Articles
- Local business info
- Star ratings
- Movies
- Courses
10. Mobile responsiveness
Google favoring sites depends on user experience in both mobile and desktop searches. Choose the best website hosting service, lightweight theme, site design, and content layout.
Your website should be good for reading and navigating on mobile. Using google’s mobile-friendly test tool, you could analyze your website’s mobile readiness. More website traffic comes from mobile search, so you need to focus on mobile-friendly websites.
Conclusion
On-page SEO involves a lot of techniques, concepts, and strategies to improve your ranking on search results. But the most effective key of on-page SEO is writing high-quality content, website speed, and internal linking. Use the above tips to optimize your on-page SEO and rank well on google.