It’s no secret that Instagram is the most popular social media platform among both marketers and consumers. In terms of account activity, it much surpasses that of social media giants like Facebook and Twitter.
Here, we’ll go over some of the tactics businesses may take to maximise their return on investment (ROI) through Instagram…
Now, let’s get going.
Important Instagram ROI Tip No. 1: Hashtags
The success of an Instagram account is heavily dependent on proper use of hashtags. Increase your reach by a factor of 10 by using a variety of hashtags.
After seeing this post, Audi offered the user a surprise test drive for the day. In addition to being a huge success overall, the hashtag also helped boost awareness of the Audi brand.
- Insta-story search bar-Think like a consumer for a moment. With Instagram, what would you look for? Instagram will suggest hashtags and related posts whenever you enter a term. Use these as a jumping off point for your own hashtags.
- Explore similar hashtags #️⃣-A list of similar hashtags appears at the top of hashtag pages. There are several fantastic verticals and specialised areas to investigate here. You’ll have less competitors if you broaden your focus.
- Examine the Market and Key Influencers-The actions of those around you may provide clues. Even your rivals can teach you something. You can always discover hashtags to avoid using if you want to stand out from the crowd.
Choosing the ideal hashtag is not a science that can be applied with a single stroke. You’ll learn via trial and error what tags work best for which posts and circumstances.
Instagram’s return on investment (ROI) and the power of hashtags:
Using relevant hashtags is essential for gaining more attention and followers for your posts. Including additional hashtags increases the post’s discoverability. These were crucial because without them the postings would have gone missed.
Tip #2 for Increasing Your Return on Investment with Instagram: Make Use of Instagram Stories Advertising
Because to the absence of engagement indicators such as likes and comments, they differ from posts in this respect. They’re temporary, so companies may share a variety of (often lighthearted, unfiltered) messages. They provide a new way to interact with current and future clients.
What impact Instagram Stories Ads have on return on investment
There are countless users and content creators on Instagram, all competing for your focus. You may interact with your followers in more ways than just through posts. Stories eliminate the need for consumers to scroll through pages of posts in order to keep up with major news or giveaways.
And users may click on links, participate in polls, and answer questions without being swayed by likes or views. In a nutshell, they provide an alternative method of engaging with the business, devoid of the attention-seeking features that turn off other customers.
Strategy #3 for Increasing Return on Investment on Instagram: Partner with an Influencer
These days, it’s all about following the right influencers. An overwhelming majority of marketers (94%) have found success with influencer marketing. Yet, many people fall short of their influencer potential because they lack the necessary experience.
Please don’t repeat my blunder! Using Instagram trackable links is a great first step towards a successful campaign. A link should be included in the influencer’s profile or caption when working together. Instagram posts normally don’t get as many views as those with clickable links since users can’t interact with them in the former.
Step #4 for Increasing Your Instagram ROI: Have a Contest
A competition is always fun for everyone. Marketers may use them to spread their message and grow their communities. To the participants, these contests provide low-cost or even no-cost opportunities to earn a substantial cash award. There are no losers here.
The use of short message service (SMS) text messages to run contests is still one of the most used methods. Why? Because most people in their generation prefer to communicate via text. Seventy-six percent of people who have used it say they prefer it since they may do so on their own time. Sixty percent of consumers say they’d rather text than call a business because it seems more intimate. In fact, research has shown that sending a text message may improve response rates anywhere from 11x to 30x the normal rate. A call to action in a text message has a 40 times higher chance of being read than an email.
Profitability analysis of Instagram contests
Instagram contests generate excitement and interest in a product or service. Brands can reach twice as many people for free just by requiring participants to share the contest on social media and leave a comment to participate.
Brands may utilise contests to show their interest in and support for important social issues, such mental health and animal welfare.
Guideline #5 for Increasing Instagram Return on Investment: Promote User-Generated Content (UGC)
Compared to what, is branded content superior? The material generated by your target demographic. It’s not just less expensive, but also more interesting and useful. Customer-generated content is the best way to foster community.
See how Adobe handles the issue. They provide professional-quality Adobe-processed photographs and artwork on their Instagram feed. A succinct yet descriptive caption is included, along with the artist’s credit.
Adobe has produced a fantastic social post in a matter of minutes, all the while showcasing its users. Hence, the person receives a flood of referral traffic, and Adobe subtly advertises their product.
Encourage people to share their own works. Recognize their experiences and share their problems. People will have more faith in you and dedication to your cause if you often praise their contributions.
Final Reflections
Profitable Instagram marketing doesn’t require a million dollar budget or a million followers. You only need a solid plan that makes the most of Instagram’s features. When you do that, you learn a lot about your target market and how to serve them better.