If you’re an agency looking to streamline your client’s participation in social media content creation, read on!
Companies that specialise in social media marketing are always seeking for methods to differentiate themselves. Incredibly, social media management didn’t exist as a profession until a little over a decade ago. As of right now, it’s a really successful company strategy.
A number of applications have emerged in tandem with the expansion of social media to make our tasks as social media administrators less tedious. The possibilities offered to social media firms today are revolutionary, from content scheduling tools to regulated comments and team functions.
Add shared calendars to the list of resources you should evaluate.
Explain the concept of a shared calendar
The term “shared calendar” is used interchangeably among many web-based applications.
One such tool for internal planning and work management is the shared calendar provided by Monday.com. Sharelov is an example of a platform that facilitates internal team collaboration on Instagram posts by referring to common calendars.
Do you wish you had a tool that helped you interact with clients, in addition to facilitating team collaboration, which is especially useful for larger agencies?
The group calendar facilitates such cooperation. Create social media schedules for your customer and send them directly to them.
Your customers would have needed an account and login in the past. When I’ve shared this resource with customers in the past, they’ve typically been overwhelmed by the variety of options available. Moreover, I have had to reset their password so many times that I’ve lost count.
The shared calendar provides an easy-to-use link over which you have full authority. And all your clients see is the final calendar for acceptance or rejection, hiding behind a curtain of content management and creation layers.
How shared calendars Benefit Relationships with Customers?
At some time in your social media management career, a customer probably wanted to review posts before they went live. Perhaps as part of a pitch for a new customer, you are submitting some social media content samples. Believe me, I know because I have experienced it myself.
It’s a huge time sink. Begin by selecting multiple photos and pressing Ctrl + V to paste them into your document or presentation. The next step is to transform the text into a format that your customers can use. This is made even more challenging by the fact that the post’s appearance on the original social media platforms isn’t accurately reflected in this format.
The solution to these problems is to use a shared calendar. This not only simplifies communication but also places control over social media management back in the hands of your clients.
Outstanding customer communication is a top priority for social media marketing firms that have found success. Successful social media companies focus great client communication.
Let your customers have the last word
When organisations consider outsourcing their social media, a common worry I hear is, “Will another firm understand our voice?”
When working with a new client, it is crucial to take the time to identify and record the brand’s voice. The best part of using a shared calendar is that everyone can see the completed entries. Individual postings can be approved or rejected, and immediate responses can be given.
The calendar view makes it easy to check up on the progress of all future updates at once.
You may handle this in a few different ways, each of which is tailored to the specific nature of your connection with the customer at hand.
You should release content first, and then let users reject or comment on planned postings.
Everything is scheduled in advance, and nothing is published until the customer gives their final approval.
The first choice is excellent for long-standing partnerships with regular customers. Clients can save time since they will only need to take action in the event that they want a change to be made; this is especially true if you have rules and processes in place to avoid hiccups and excellent communication exists between you and the client.
If, on the other hand, you like to offer the customer a free hand, Option 2 is the way to go. Let them know that nothing will go online until you have approval from them. A good rule of thumb is to contact the author and ask if there are any questions if you see a post is scheduled to go live before you’ve had a chance to approve it.
Check in on the status of individual posts
The customizable feedback settings on the group calendar are one of my favourite features. Clients may make a rapid remark on any article, rather than going through a list to designate which posts require modifications.
They can do this by sending a message in response to a rejected post, or by commenting on a post that has already been published, is planned, or is pending.
Maximize your potential in every day tasks
In your best estimation, how many emails have you received since you started reading this post? I’m going to guess more than you’d want.
We have all had to sift through piles of email correspondence to find a single response or comment. Or the difficulty of getting a response to an especially relevant social media message.
You may get back hours of your time each week by learning to use social media platforms more efficiently.
In particular, a shared calendar can help you save time because
- Getting rid of pointless email chaining
- Make sure all content-related discussions stay in one area.
- When assigning content for client review, be sure to ask pointed questions.
- Inquire about customers’ reactions after the fact