Do you use social media networks to distribute curated content? If you aren’t, you should be. Your ability to add value to your audience doesn’t end with the material you generate; you can also do so by sharing the work of other creators (in the form of a blog post, video, podcast episode, etc.). Besides being a great way to increase interaction, this also has a lot of practical use for your followers, which is why they’re probably following you in the first place.
In this article, I’ll discuss the value of social media content curation and offer some pointers for getting started.
The Positive Effects of Curated Social Media Content
Don’t be fooled into believing that you’re limited to posting solely your own creations when using social media. All throughout the world, there are countless artists that are breaking new ground. And that’s something your listeners would benefit from hearing. Some of the advantages of using curated material are as follows.
- Maintaining a steady stream of posts to your social media accounts is facilitated by this. Without worrying about filling up your scheduler’s queue with posts on the same old stuff from your archives is a huge relief. The alternative is to complement your own creations with those of other, equally talented authors.
- There’s benefit in having it. Always consider your audience while deciding whether or not to share an item. They keep coming back for more because of the value of the information you provide.
- You’ll be seen as an innovator and innovators follow you. By exposing others to your expertise through the sharing of quality information. The ability to provide one’s own perspective on selected content is icing on the cake.
- By checking your analytics, you can observe which content are doing well. The data gleaned from this analysis can guide your future content decisions.
What You Need to Know Before You Begin Curating Material
Since content curation is such a straightforward process, it’s not hard to jump right in. If you follow these guidelines, you’ll have a tonne of amazing material ready to share on social media in no time!
Then, you must identify your target market.
Knowing your target demographic, their interests, and their demands is essential for effective content curation. You need to make sure the information you’re giving them is relevant and interesting. More likes, shares, and comments may be expected as a result of this. If the material you’re posting isn’t relevant to your audience, they won’t bother to read it.
Think about what might pique their attention and how you may help them with whatever problems they’re having. More people are likely to interact with your material (whether it’s original or not) if it’s useful to them.
Second, Gather a Valuable Collection of Materials
You must then decide on a source for your material. While there is no shortage of information online, it is important to focus on credible sites that offer high-quality material. Because you will be sending your intended audience in their direction. When sending someone else a link, be sure the destination lives up to their expectations.
You probably already have a few go-to references in mind. The challenge is maintaining interest in all the material they post. Moreover, there are a handful of simple approaches you might use. These are some ideas I had:
- Make a Twitter list with all of your favourite writers and other content providers. If you want to know what people are posting online, you may look them up on this list the next time you need to curate some material. Just retweet the original tweet and add your thoughts to the conversation, and you’ll be all set!
- If you want to keep track of all your favourite sites in one convenient location, use a programme like Feedly. Browse a comprehensive archive of their latest articles to locate pieces that you think your readers will enjoy.
- To find out what other people in your field are discussing about the things your audience cares about, you may use BuzzSumo to conduct a keyword search.
Third, Don’t Just Tweet Out the Title Without Reading the Whole Thing
The tendency of modern headlines to mislead is well known. Several content producers use misleading headlines to draw readers to their websites, but the articles themselves fail to live up to the hype. Don’t let your readers down by recommending boring or irrelevant blog content. Be sure to read a post in its full before you share it. In this method, you may decide whether or not the topic is worth writing about.
Provide Your Opinions
If you want to take your content curation to the next level, you should make it a habit to inject your own insights into each piece you publish. This requires more effort than simply clicking the “share” button, but it opens up more channels for interaction. Because you’ll be engaging in a brand new dialogue with the original author and your target demographic.
Always provide your own commentary whenever you share someone else’s work. Why did you enjoy this post so much? Add your own thoughts and examples to flesh it out. You may even query the system! It’s a simple technique to start conversations with strangers.