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Using TikTok For Dropshipping: A 2020 Resource

The popularity of the social media app TikTok keeps on rising. In Q4 of 2021, it had 1.2 billion MAUs, and by the end of 2022, it’s projected that it would have 1.8 billion. TikTok has given a plethora of chances for eCommerce fans to sell and expand their brand through visual content and engagement, as seen by these figures and other business tools, as well as the opportunity of targeting a targeted audience.

TikTok’s Role in the Dropshipping and Online Retail Industries

TikTok is a social networking app for making and sharing short videos that has amassed an incredible 689 million monthly users since its 2017 introduction. Drop shipping is made easier with TikTok live. TikTok is a terrific place for companies and brands as well as individual content producers to get their names, goods, and ideas out there in a fun and engaging way. Using TikTok for professional purposes is so clear it’s almost laughable.

TikTok’s user-friendliness in terms of content creation, distribution, and audience engagement, as well as its sophisticated algorithm and emphasis on regionally relevant material, make it an ideal platform for advertising your dropshipping business.

Where can I look for dropshippable items on TikTok?

If the target market isn’t interested in your items, it won’t matter how much you spend on advertising.

Here’s how to find things that might sell well via TikTok dropshipping:

1. Look at Trending Hashtags

Finding things on TikTok is as simple as typing a keyword into the search field and then perusing the related hashtags to see how many people are talking about them.

It’s possible to dropship the same goods as other sellers, or to identify a related niche that isn’t served by as many companies.

2. Look for Online Store Software

There are literally hundreds of thousands of user-generated product review videos available through the search filters of e-commerce sites. Explore the various methods of product promotion, advertising, and presentation that exist. You may also locate the latest fashions.

3. Search for Emerging Tendencies

We’ve already established that folks in their twenties are TikTok’s primary user base. Seek for activities and fashions that young people enjoy. In order to attract a younger demographic, you don’t need to select things that are particularly innovative or novel.

Techniques used often by dropshippers while advertising on Tiktok

TikTok has two primary avenues for product promotion. Facebook ads, Instagram celebrities, and so on are all examples of comparable marketing strategies. Here’s how you can put these standard methods of advertising to work for your TikTok dropshipping company:

One, Streaming Live Events

The algorithm behind TikTok’s recommendations is strange, so you never know which videos will go viral. This means that regular live streaming might be an excellent method of attracting viewers. Decide in advance how you will maintain the interest of your audience.

Two, Marketing with Influencers

Nowadays, influencer marketing is a powerful tool for promoting your dropshipping company.

In the event that the influencer in question has a sizable following among their fans. By creating engaging content, they can help you market your items and see an increase in site visitors immediately.

It might be even more effective than a marketing effort.

As an added bonus, influencers may help you increase brand awareness by drawing in a sizable audience.

Third, free stuff and contests

Having freebies and contests available to the public is a tried-and-true strategy for getting people’s attention.

There isn’t anyone who doesn’t appreciate a good freebie.

You’ve got the makings of a viral sensation when you couple enticing gifts with hashtag challenges.

TikTok contest rules should be straightforward in order to encourage participation. Provide a discussion of the guidelines and a brief mention of them in your video’s subtitles. It’s common for contest rules to include things like getting others to follow you, using a certain hashtag, leaving a remark on the video, tagging a friend, or even creating a “duet” or “stitched” version of the video. Moreover, a closing date for submissions, complete with time and localization details, is required.

Promoted links

Although the TikTok paid advertisements are a relatively recent addition to the platform’s features, you’ll have no trouble getting your business in front of our billion-person audience thanks to the advertising’ intuitive design and quick setup. You may also create, launch, and control your advertisements.

Concluding Remarks

As compared to other social media networks, TikTok has less competition, making this an ideal moment to begin dropshipping there. Putting something out into the world and getting others to notice it is less of a hassle than ever before.