YouTube is a great place to promote a brand because of the massive audience it attracts. YouTube has 2.6 billion monthly users, making it the second most popular website in the world after Google in terms of traffic.
YouTube is the most popular video marketing platform, with 55% of marketers reporting its use in a recent survey by Social Media Examiner.
Think about what would happen to your brand if you didn’t take advantage of this opportunity. And what if you aren’t seeing a rise in subscriptions despite your efforts? Or, even more tragically, your number of followers decreases.
Analytics data can be viewed on YouTube’s dashboard, but the platform doesn’t provide any ways to examine the performance of its rivals. This article will explore alternative methods for analysing YouTube competition beyond the platform’s default analytics.
First, let’s address the most pressing issue.
An explanation of YouTube rivalry analysis.
A YouTube competitive analysis compares your channel’s videos to those of your rivals. You monitor the marketing efforts of competing brands on this popular video-sharing platform by focusing on the right KPIs.
Gathering relevant data on engagement, views, video type, posting schedules, etc., and generating insightful reports is the primary goal of YouTube competitor analysis. Building a larger and more engaged fan base is a great way to boost YouTube visibility and revenue.
As can be seen in the screenshot above, despite publishing less frequently, Notion maintains higher engagement, which ultimately leads to more subscribers than Monday.com.
Here are five reasons why you should be monitoring your competitors on YouTube:
There are many advantages to analysing your YouTube competition, including the following.
1. It aids in the discovery of rivals.
If you want to keep your brand at the forefront of YouTube’s popularity and ahead of the competition, you need to learn who they are. One of the most useful tools for analysing the competition is social listening, which lets you keep tabs on what your core audience and followers are discussing. In a sea of up-and-coming and established brands, this aids in weeding out the more formidable rivals.
You can figure out which brands are popular and how to compete with them by analysing their popularity on YouTube. It finds new brands in the market and allows you to analyse your current competitors.
2. It aids in the establishment of appropriate performance standards.
There is a plethora of choices available in current economy. In this environment, standing out from the crowd requires constant improvement over time.
To get there, you need to measure your progress against something, because otherwise you won’t improve much. Changes in your marketing strategy that are both positive and quantifiable can only be made by measuring them against the performance of your competitors.
By analysing what your rivals on YouTube are up to, you can see how you stack up in terms of viewership and viewer engagement. If you want to build a reliable YouTube brand, you’ll get a clear picture of exactly what needs to be improved.
Analyzing the products and services of competitors can help you develop more effective marketing strategies and raise the bar for your own offerings by comparing them to the expectations of your target market.
3. Illustrates potential avenues for
Using a YouTube competitor analysis, you can learn about emerging consumer trends that you can incorporate into your own brand strategy. Any viral video that goes viral on YouTube is a chance to introduce your brand to new customers and show how valuable your offerings are.
Trends can be picked to complement your brand’s image while also providing a novel way for potential customers to engage with your business.
Content analysis of rival brands reveals what kinds of posts resonate most with your target audience. You can take a page out of the book of the most successful brands on YouTube, and you will never miss a great chance to expand your online presence.
4. Simplifies your approach to advertising on YouTube
To gain perspective, it helps to look at how other people on YouTube are faring. You can see what works and what doesn’t, laying a solid groundwork through “trial and error” with the key difference being that you aren’t actually making the mistake but rather learning from it.
By studying the most successful brands, you can learn what to emphasise, what kinds of content to create, and how to structure your publishing schedule. You can improve your own content marketing by learning from the successes of competing brands. It’s a useful tool for identifying which currents to follow in order to attract customers while staying true to the brand’s values.
5. Find niche-specific trends more easily
Competitor analysis on YouTube reveals the most popular clips. By analysing their posts, you can learn what kinds of information are most interesting to your target audience. By avoiding the temptation to chase every passing fad, you can direct your efforts where they will have the greatest impact.