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A Comprehensive Guide For On-Page (Seo) To Improve Your Google Ranking

Use PBN links for SEO

On-page SEO is the process of optimizing websites using target keywords to improve Google rankings. In addition to publishing articles, On-page SEO includes optimizing your HTML tags, headlines, and images. It also means that your website has a high level of expertise, is authoritative, and is trustworthy. On-page SEO is the key to bringing new visitors and customers to your website. 

While creating content, you should focus on website speed to improve your user experience. Compress your images and videos with a perfect length to decrease your website loading speed. If your website takes a long time to load, users may hit the back button and leave your website. Use lightweight themes and high-quality images for a better user experience. Many people use only their smartphones for search on the internet, so you should make a mobile-friendly website to drive more organic traffic. 

On-Page SEO Elements

  • High-quality content
  • Headers
  • Page titles
  • Image alt-text
  • Meta description
  • Page URLs
  • Site speed
  • Internal linking
  • Structured markup
  • Mobile responsiveness

1. High-Quality Content

The page content is the efficient part of on-page SEO. While creating quality content, you should choose relevant keywords and topics for your content. For keyword research, you could use free tools or google for terms and analyze your competitors for target keywords. Create your high quality by using,

  • Short and long-tail keywords naturally
  • Create engaging and visual content
  • Solve your audience problem
  • Easy for people to share and link
  • Write for your buyer
  • Optimize for conversions

High-quality content is the best opportunity to value your visitors and Google rankings. Your content should be unique and easy for people to understand. 

2. Headers 

Headers are nothing but body tags in hypertext markup language, referring to elements <h1>, <h2>, <h3> and so on. Header tags help you to organize your page content for visitors and google. Search engines could easily differentiate your content relevance and importance depending on search intent. 

You could use different keywords in your header tags that do not match your title. Put your target keywords in <h1> and <h2> tags. 

3. Page Titles

The page title is the most effective SEO element for doing on-page SEO. The title tag explains your website to both users and search engines. To increase your website rank, you should include the target keyword in the title of each page. Add your keywords naturally to your content. The best tips for creating a page title:

Keep it under 60 characters as per the Google updates. Longer titles may cut off on search engine results and people do not like to visit those websites. Mobile search results only show up to 70 characters.

  • Create a title tag that is relevant to your page 
  • Avoid using unwanted capitalization 
  • Add your brand name in the title tag
  • Make a short and perfect title tag. 
  • Use lesser keywords in title content. Otherwise, Google will penalize keyword stuffing. 

4. Image alt-text

Alt-text comes under the image on-page search engine optimization. Search engines could find your images if it matches search intent. Google now indexes almost as image-based results depend on text-based results. Visitors also start their research by collecting images. Alt-text explains your image to people when it fails to load. Your website gets more chances to drive traffic from image results. When adding alt text to your images,

  • Keep it shorter than 125 characters
  • Make it specific and descriptive 
  • Use relevant keywords
  • Make it relevant to the page content

5. Meta Description

A meta description is the shorter description of your website that appears under the title in search results. Although it is not a ranking factor for search engines, it only influences your page whether it is not clicked on.

Meta description could be copied for social media when your content is shared. Your website clicks may increase from social media. For creating a good meta description, 

  • Include your target keyword or keyword phrase
  • Use it under 160 characters.
  • Do not use alphanumeric characters in descriptions like -, &, or, +.
  • Use a complete sentence

6. Page URLs

Page URLs should be simple to understand for both visitors and search engines. If you need to keep your site hierarchy consistent, you could create subpages, blog posts, and different types on internal pages. Few tips to create SEO-friendly URLs, 

Use only one or two keywords 

Remove the unnecessary words

Use HTTPS if possible, because HTTPS is positive ranking factor google

7. Site Speed 

Your website should load faster on both mobile and desktop. Page speed is the most significant factor to improve your SEO tactics and search engine rankings. If your website loads slowly, visitors will not like to stay on your site. It will affect your google rankings and increase your bounce rate. 

Page speed could impact your site conversion rate when it comes to on-page SEO. To improve your site speed, you should use HD-quality images and videos on your website. You can check your site speed using Google’s page speed insights tool. 

8. Internal Linking

Internal linking is the process of hyperlinking your page to other relevant pages. Internal links play a vital role in on-page SEO because engaging them longer around your website. If your engagement is increased, google considers it is valuable and more helpful for visitors. You can use PBN links for SEO to instantly increase your website engagement and growth. 

When you have longer visitors on your website, Google will crawl and index your website more time. Google could absorb more information on your website and rank it higher on the search result page. 

9. Structured Markup

Structured markup could make it easy for google to understand and find different elements of your content. Marking up your source code is the key for knowledge panels, featured snippets, and other content features when you search on google.

If someone shares your content on social media, it shows your page information neatly. 

Structured data is considered technical SEO. the structured data formats include,

  • Books
  • Events
  • Articles
  • Local business info
  • Star ratings
  • Movies
  • Courses

10. Mobile responsiveness

Google favoring sites depends on user experience in both mobile and desktop searches. Choose the best website hosting service, lightweight theme, site design, and content layout. 

Your website should be good for reading and navigating on mobile. Using google’s mobile-friendly test tool, you could analyze your website’s mobile readiness. More website traffic comes from mobile search, so you need to focus on mobile-friendly websites. 

Conclusion 

On-page SEO involves a lot of techniques, concepts, and strategies to improve your ranking on search results. But the most effective key of on-page SEO is writing high-quality content, website speed, and internal linking. Use the above tips to optimize your on-page SEO and rank well on google. 

How To Host A Quick Giveaway On Instagram: 7 Best Ways Explained

how to buy Instagram likes for reels videos

Are you a person looking for quick ways to run successful giveaways on Instagram? As social media platforms are great for video content, Instagram becomes the right choice to extend your growth. Moreover, Instagram has emerged as the perfect social media site to increase brand awareness and traffic to your website by creating viral giveaways.

Instagram contains an engaging community to enhance your business growth to a greater extent. Here, learn the ways to create a successful giveaway to bring your target audiences to your profile and skyrocket your reach to wider audiences. Before letting into the tips to create giveaways, let us first identify why giveaways on Instagram are a good idea.

What Is A Giveaway On Instagram?

Instagram giveaways enhance your brand promotion where more target audiences perform specific tasks related to your profile to win prizes. Some tasks include tagging a friend, leaving comments on your post, or providing a link and asking your potential audiences to visit a link on your bio. 

Reasons To Run Giveaways

Whether you are a new brand or an existing one on Instagram, it is great to build customer relationships with creative giveaways. However, running giveaways provide you following benefits:

  • Increase your followers count faster
  • Create greater engagement, showing your content on the feed
  • Build a strong relationship with your audiences
  • Helps you to provide product updates to create more excitement.
  • Boost user-generated content to enhance your brand trust.

Ways To Run Successful Instagram Giveaways

Running contests on Instagram benefits your business by engaging more audiences and increasing your brand’s popularity.

Let’s now dive into the tips to enhance your brand growth on Instagram;

1. Define Your Goal

Before creating giveaways, find the reason you want to get them as an output. Setting clear goals takes you on the right path to achieve brand success. Your goals help you to make the right decision, like prizes you choose, content type, and ways to promote your giveaways.

Provide the giveaway image in the way that your target audience identifies your brand. Here are some ideas to set objectives according to your goal.

  • Increase website traffic: Ask users to visit a blog or your site
  • Raise email sign-ups: Ask people to subscribe to enter your giveaways
  • Boost engagement: Run a contest by requesting users to share photos that feature your product

2. Learn Rules

Once setting your objective, find out the rules on Instagram to create promotions. If you want to run a risk-free giveaway, include the below information in your post.

  •  Provide clear rules to join your giveaway
  • Include the eligibility criteria to run the contest
  • Terms and conditions related to the prize
  • An agreed statement that Instagram is not responsible for the contest

If any of the rules are unclear, Instagram has the power to remove the content.

3. Provide Relevant Prize

The prize for your Instagram giveaway acts as a tool to attract the participants. Picking a prize relevant to your brand or product gains greater engagement. However, deep research will provide an idea about the prize relevant to your fans. Instead of a high-valued product, create an exciting giveaway with a simple prize to broaden your audience’s participation.

4. Create And Promote Your Giveaways

Once done with setting up the right goal and prize, create an engaging giveaway to enhance audience engagement. Moreover, you can’t wait for long to make people enter. So, involve actively in promoting your giveaways to increase the number of participants.  In fact, announcing your giveaway as reels is a pretty good idea. When you start to know the ways on how to buy Instagram likes for reels videos, the number of participants will increase gradually helping you meet your goals faster. Since there are different inbuilt features to boost your content engagement, go with the reels feature to gain audience attention. Confirm whether your giveaways meet the following information:

  • An eye-catching image with keyword-rich captions
  • Authentic information about the price you offer
  • Clear instructions to enter the giveaway

5. Track Your Result

After choosing a winner randomly, track the result of your Instagram giveaways and learn how to boost your future giveaways’ performance. Note down the audience visits, traffic, and engagement on the giveaway. Though there are different tools, go with the in-built analytics tool and get the insights that bring success to your brand.

Wrapping Up

Now you are clear on how to run a successful giveaway to reward your followers and increase your brand awareness with business growth With the viral power of engaging giveaways on Instagram, grab the opportunity for your brand to enhance its brand growth.

6 Instagram Story Hacks To Increase Engagement And Reach

Within three years, the number of daily Instagram stories active users has reached more than 500 million. As we know, stories disappear 24 hours after you post. So, stories encourage users to watch content to avoid missing something important. 

The daily average time spent on Instagram has also increased from 15 to 54 minutes. According to the report of Business Instagram, 50% of businesses on Instagram post at least one story a month. And 96% of marketers use Instagram stories regularly to achieve their business goals. 

Using the Instagram story for your business is a great idea. But if you want to make the most of your content, check out these six Instagram stories hacks to boost your story engagement and reach. 

#1. Use Hashtags And Location Tags

One of the best ways to boost engagement on stories is to interact with your target audience and increase organic reach. The more people watch your content, the more engagement you can achieve. Since engagement level is calculated by user involvement with your content, it is essential to ensure that your Instagram stories reach the right audience. 

Using Instagram location tags increases your local discovery and generates 79% more engagement. Adding hashtags in stories can help you attract your target audience interested in your product or services. You can get a higher engagement rate as you target the right audience.         

#2. Use Stickers On Stories

Instagram stories come with a load of features to support users in creating attractive stories.  Using stickers on Instagram stories is one of the best hacks to gain interaction from a bulk of the audience. Besides putting stickers into use,  you should get aware of how to get story views on Instagram using the other features as well. Speaking of stickers, there are many types, choose the one that best suits your story content for gaining maximum reach.

Here are the five effective Instagram story stickers that you should use; 

  • Poll
  • Questions
  • Quiz
  • Chat
  • Emoji slider

All five stickers invite the users to participate and engage with you. Instagram stories are a dynamic tool that can really help you to connect with your potential audience. 

#3. Go Live On Instagram

Live videos are one of the powerful ways to improve your post engagement. Because live sessions are authentic and organic, so every follower wants to see the real people behind their brands. 

As a bonus, Instagram sends a notification to your followers, letting them know you are live. Additionally, live stories are the perfect way to connect with your audience and engage in real time.  Go live and do interviews, behind-the-scenes, Q&A, or tutorials, which would be helpful for your target audience. 

#4. Save Stories To Your Highlights

As we discussed earlier, stories stay up for 24 hours. The best way to avoid this is to save stories to your highlights. When you do this, the story will remain there until you decide to remove it. 

Make your highlights consistent and give them a cover related to your brand. You can do this in a few steps:

Step 1: select one of the highlights

Step 2: click on the three dots in the bottom right corner

Step 3: tap edit highlights

Step 4: Finally, click edit cover. 

You can tab into the Instagram story highlights and hang your stories for more than 24 hours. 

#5. Post at least One Stories A Day

One of the great reasons stories are so powerful is that they are posted on people’s news feeds. Instagram stories are very different from regular posts, so your brand is more visible here. 

Posting stories regularly will make your audience connect with your brand or services. We all already know consistency is essential for any social media. Using Instagram stories once a week isn’t going to increase your story engagement and reach. Make it a regular habit and post Instagram stories regularly to attract a new audience to your profile. 

Conclusion

Using Instagram stories gives you an excellent opportunity to experiment with engaging content and the best way to connect with your potential audience. You can improve business reach and engagement by taking the real advantages of IG stories.